Letter Of Counsling Essay Example for Free

Letter Of Counsling Essay 1. Investigation has disclosed that you have failed to pay several bills within the last 3 months. This has become such a problem that your cell phone service was threatened to be shut off, insurance revoked, and car repossessed. 2. You are hereby counseled. By failing to pay your just debts, you have failed to meet the standards found in the Air Force Instruction 36-2906. As an Air Force member, you are expected and required to manage your financial affairs in a proper manner. Your conduct has shown a lack of financial responsibility that is expected of Air Force servicemen and women. Further punishment will be applied if you continue to fail to meet this standard. 3. The following information required by the Privacy Act is provided for your information. AUTHORITY: 10 U.S.C. 8013. PURPOSE: To obtain any comments you desire to submit (on a voluntary basis) for consideration concerning this action. ROUTINE USES: Provides you an opportunity to submit comments or documents for consideration. If provided, the comments and documents you submit become a part of the action. DISCLOSURE: Your written acknowledgment of receipt and signature are mandatory. Any other comment or document you provide is voluntary. 4. You will acknowledge receipt of this letter immediately by signing the acknowledgement below. Within three (3) duty days from the day you received this letter, you will sign the 1st IND below. Any comments or documents you wish to be considered concerning this letter must be submitted at that time.

Paul L. Dunbar :: essays research papers

Paul Laurence Dunbar Paul Laurence Dunbar was born June 27, 1872 in Dayton, OH. His mother Matilda, was a former slave and his father Joshua had escaped slavery and served in the 55th Massachusetts Infantry Regiment and the 5th Massachusetts Colored Calvary Regiment during the Civil war (online). Joshua and Matilda separated in 1874. Dunbar came from a poor family. After his father left, his mother supported the family by working as a washerwoman. One of the families she worked for was the family of Orville and Wilbur Wright. Paul attended Dayton’s Central High School with the two. When Matilda was a slave she heard a lot of poems by the families she worked for. She loved poetry and encouraged her children to read poetry as well. Dunbar began writing and reciting poetry as early as age six. Paul was one of the most popular poets of his time and was the first black American writer to achieve national and international reputation. He was not only a poet, but also a novelist, short story writer, writer of articles and dramatic sketches, plays and lyrics for musical compositions. His first volume of poetry, "Oak and Ivy" was published in 1893. Many of his poems and stories were written in Afro-American dialect, of which he was initially most noted for (Martin and Hudson 16). His second volume, "Majors and Minors" was published in 1895. "Majors and Minor" were a collection of poems that was written in standard English ("major") and in dialect ("minor") (Young 373). It was this book that fixed him on his literary path. This book attracted favorable notice by novelist and critic, William Dean Howells who also introduced Dunbar’s next book, "Lyrics of Lowly Life" which contained some of the finest verses of the first two volumes. Dunbar was a popular writer of short fiction. He relied upon tone, subtle details expressed through speech, atmosphere, assumed manners and morals, and mood rather than plot to tell his tale. His depiction of life on plantations gives a vivid account of the fate of black men before and after the emancipation. Interestingly enough, Dunbar did write about whites in society also. He did not write about them at the bottom of society, but sarcastically wrote of them in the upper class of society as detailed in his story " The End of the Chapter". Unlike a few writers at that time, Dunbar did not only write about black people struggling to survive, but black people flourishing.

Marketing Case Study of “Pamela Shampoo” Essay

What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up, he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful, growing the business and becoming rich in the process. Despite his financial success, Alfred was concerned about the social status. In 1985, his father retired although he remained the Chairperson. Alfred become Managing Director but did not like his family business anymore because of its low social profile. Mr. Haque-who was the proprietor of small market research firm. During the discussion regarding his family business, Mr. Haque encouraged Alfred to launch a new venture company. Mr. Haque convinced him that starting a new business would help him get rid of the associations with the humiliating term dalal. Production decisions involve the processes by which raw materials are converted into the finished products through manufacturing. These decisions play a very important role in the product quality, cash flow, control etc. The new venture had problems right from the beginning. It failed to reach sales target because Alfred did not do any market research before manufacturing and launching Pamela Shampoo. Despite huge investments, over a period of couple of years, Alfred had become a bankrupt. Manufacturing a shampoo was not a right decision without market research properly. Given that Mr. Jones had financial resource, what process should he follow for developing a business plan and its implementation? Financial resource is using the profits and accumulated savings from his real estate company, he brought a huge area of land for establishing a factory for manufacturing Shampoo. Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies. To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs  to have those three critical components. The new company was named his wife Pamela and the brand name of the product is Pamela Shampoo. Alfred took some of better employees from J&J and employed them his new venture. He hired new employees and paid them attractive salaries. Alfred allocated substantial amount of money to advertise the new brand of Shampoo. Strategic planning implementation is at the heart of how to make change of any kind happen in your organization. Why the organization might want to embark on a strategic planning process and implementation. Want to be one of the organizations, in which employees understand the mission and goals. ACNielsen retail audit data show FMCG market growing at around 7% (sales 5,097 Crore in 2004 and 5,444 Crore in 2005).Moreover, the shampoo market is growing at a phenomenal rate of 22% a trained that started in early 2000. (Sales 79 Crore in 2004 and 97 Crore in 2005).It failed to reach sales targets and his every venture had slid downhill. Multinational market research Company held clients’ conference and Alfred was invited as a participant from the business community. Alfred talked to them about his Pamela Shampoo venture. The researchers wanted to know whether he had done any market research before manufacturing and lunching Pamela Shampoo. A key to Strategic Planning Implementation Success is to effective strategic planning implementation for the business. Full and active executive support, Effective communication, Employee involvement, Thorough organizational planning and competitive analysis, Widespread perceived need for the strategic planning. 13.3 What are the consumer behaviour issues regarding the purchase of FMCG product like shampoo? What role does brand name, brand image, and  advertising play? What steps must be followed for developing these marketing tactics? Did Pamela Shampoo follow them? FMCG market growing at around 7% .Moreover, the shampoo market is growing at a phenomenal rate of 22%, a trend that started in early 2000.Therefore; Alfred was rightly tempted towards entering the Shampoo market. Consumer decision making varies with the type of buying decision. There are four types of buying behavior that consumer purchase of FMCG products. There are complex buying behavior, dissonance-reducing buyer behavior, habitual buying behavior & varietyseeking behavior. The new company was named after his beloved wife Pamela. As a symbol of his love, the brand name of the product is Pamela Shampoo. Alfred allocated a substantial amount of money to advertise the new brand of Shampoo. A brand is a name, term, sign, symbol, or design, or combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. So, brand name & brand image is the identity of the product to differentiate them from others. Advertising play the role of introduce the product to others. Market research steps must be followed for developing marketing strategy. For developing marketing tactics we need to take four strategies. That are individual names, blanket family names, separate family names for all products, and company trade name combined with individual product names. Pamela shampoo did not follow them. So, he did not make his business profitable like P&G and Unilever. Consumer purchase shampoo by variety-seeking buying behavior because that buying situation are characterize by low involvement but significant brand differences. Here consumers often do a lot of brand switching. The consumer has some beliefs about shampoo, chooses a brand of shampoo without much evaluation, and evaluates the product during consumption. Next time, the consumer may reach for another brand out of a wish for a different test. Brand switching occurs for the sake of variety rather than dissatisfaction. What can be done to salvage the business? What are the choices and how can Mr. Jones make the decision? First of all Mr. Jones must understand and choose the correct marketing strategy. Good marketing strategy can result in success even for mediocre products. Since the product ‘Pamela Shampoo’ belongs in the FMCG segment and the growth of the homogeneous product (shampoo) was about 22%; Mr. Jones must take into account the following important issues address accordingly: a. Market Segmentation: Pamela Shampoo requires to revisit its segmentation strategy and then must decide whether the company will choose mass marketing, segmented, niche or micro marketing. For this particular purpose Mr. Jones can involve the market research companies. b. Based on the segmentation strategy, the company must then choose the target market. c. The company should revisit its pricing strategies and should calculate the Break Even units of sales and carefully select the type of pricing that will be helpful in struggling times. d. The company must realize that the product is positioned against its global brands such as Pantene, Head & Shoulder, Clear etc. and few local brands as well. So the competition is very high. e. The company must go for line filling strategy and must increase depth in its product systems. It can have baby shampoo, herbal shampoo, anti-dandruff and other varieties by keeping an efficient product mix. f. It may think of co-branding strategies with possible companies who may be involved with production and distribution/market hair oil.  g. Must rearrange the sales force. Rather than having its own sales force and incurring major fixed cost, it can rely on its distributors as distribution channels. h. Must have Proper packaging and labels for the products that convey the descriptive and persuasive information to consumers. The labels that the containers will use must be attractive and eye-catching.

An Overview of Basque Country

The Basque people have inhabited the foothills of the Pyrenees Mountains around the Bay of Biscay in northern Spain and southern France for thousands of years. They are the oldest surviving ethnic group in Europe. Even so, scholars have still not determined the exact origins of the Basques. The Basques may be the direct descendants of the first hunter-gatherers that lived in Europe about 35,000 years ago. The Basques have prospered, though their distinctive language and culture were sometimes suppressed, giving rise to a modern violent separatist movement. History of the Basques Much of Basque history is still largely unverified. Due to similarities in place names and personal names, the Basques may be related to a people called the Vascones that lived in Northern Spain. The Basques get their name from this tribe. The Basque people had probably already lived in the Pyrenees for thousands of years when the Romans invaded the Iberian peninsula during the first century BCE. The Romans had little interest in conquering Basque territory due to the mountainous, somewhat non-fertile landscape. Partly due to the terrain of the Pyrenees, the Basques were never defeated by the invading Moors, Visigoths, Normans, or Franks. When Castilian (Spanish) forces finally conquered the Basque territory in the 1500s, the Basques were first given a great amount of autonomy. Spain and France began to pressure the Basques to assimilate, and the Basques lost some of their rights during the Carlist Wars of the 19th century. Basque nationalism became particularly intense during this period. Spanish Civil War Basque culture greatly suffered during the Spanish Civil War in the 1930s. Francisco Franco and his fascist party wanted to rid Spain of all heterogeneity, and the Basque people were specifically targeted. Franco banned the speaking of Basque, and the Basques lost all political autonomy and economic rights. Many Basques were imprisoned or killed. Franco ordered the Basque town, Guernica, to be bombed by the Germans in 1937. Several hundred civilians died. Picasso painted his famous â€Å"Guernica† to demonstrate the horror of war. When Franco died in 1975, the Basques received much of their autonomy again, but this did not satisfy all Basques. ETA Terrorism In 1959, some of the fiercest nationalists founded ETA, or Euskadi Ta Askatasuna, Basque Homeland and Liberty. This separatist, socialist organization has conducted terrorist activities to try to break away from Spain and France and become an independent nation-state. Over 800 people, including police officers, government leaders, and innocent civilians have been killed by assassinations and bombings. Thousands more have been injured, kidnapped, or robbed. But Spain and France have not tolerated this violence, and many Basque terrorists have been imprisoned. ETA leaders have claimed numerous times that they want to declare a cease-fire and solve the sovereignty issue peacefully, but they have broken the cease-fire repeatedly. The majority of Basque people do not condone the violent actions of ETA, and not all Basques want complete sovereignty. Geography of the Basque Country The Pyrenees Mountains are the major geographic feature of the Basque Country. The Basque Autonomous Community in Spain is divided into three provinces—Araba, Bizkaia, and Gipuzkoa. The capital and home of the Basque Parliament is Vitoria-Gasteiz. Other large cities include Bilbao and San Sebastian. In France, many Basques live near Biarritz. The Basque Country is heavily industrialized and energy production is particularly important. Politically, the Basques in Spain have a great deal of autonomy. While they are not independent, the Basques control their own police force, industry, agriculture, taxation, and media. Basque: The Euskara Language The Basque language is not Indo-European: it is a language isolate. Linguists have tried to connect Basque with languages spoken in North Africa and the Caucasus Mountains, but no direct links have been proven. The language Basque is written with the Latin alphabet and the Basques call their language Euskara. It is spoken by about 650,000 people in Spain and about 130,000 people in France. Most Basque speakers are bilingual in either Spanish or French. Basque experienced a resurgence after the death of Franco, and to get a government job in that region, one needs to speak and write Basque; the language is taught in various educational facilities. Basque Culture and Genetics The Basque people are known for their diverse culture and occupations. The Basques built many ships and were excellent seafarers. After explorer Ferdinand Magellan was killed in 1521, a Basque man, Juan Sebastian Elcano, completed the first circumnavigation of the world. St. Ignatius of Loyola, the founder of the Jesuit order of Catholic priests, was Basque. Miguel Indurain has won the Tour de France multiple times. Basques play many sports like soccer, rugby, and jai alai. Most Basques today are Roman Catholic. The Basques cook famous seafood dishes and celebrate many festivals. The Basques may have unique genetics. They have the highest concentrations of people with Type O blood and Rhesus Negative blood, which can cause problems with pregnancy. Basque Diaspora There are approximately 18 million people of Basque descent around the world. Many people in New Brunswick and Newfoundland, Canada, are descended from Basque fishermen and whalers. Many prominent Basque clergymen and government officials were sent to the New World. Today, about 8 million people in Argentina, Chile, and Mexico trace their roots to the Basques, who emigrated to work as sheepherders, farmers, and miners. There are about 60,000 people of Basque ancestry in the United States. Many reside in Boise, Idaho, and in other places in the American West. The University of Nevada at Reno maintains a Basque Studies Department. Basque Mysteries Abound The mysterious Basque people have survived for thousands of years in the isolated Pyrenees Mountains, preserving their ethnic and linguistic integrity. Perhaps one day scholars will determine their origins, but this geographic puzzle remains unsolved. Sources and Further Reading Douglas, William, and Zulaika, Joseba. Basque Culture: Anthropological Perspectives. Reno: University of Nevada, 2007.  Trask, R. L. The History of Basque. London: Routledge, 1997Woodworth, Paddy. The Basque Country: A Cultural History. Oxford: Oxford University Press, 2008.